Mastery Diploma

  • MANAGEMENT OF HUMAN RESOURCES

    This Program explains, balances and teaches about the two main approaches to HR; the ‘personnel management’ approach which is workforce-centred with most importance given to the support and correct treatment of the workforce; and the ‘human resource management’ approach which is resource-centred and it is management  and organisational needs for human resources that are given priority.  This…

  • ORGANISATIONAL DESIGN & BEHAVIOUR

    The Program provides the ability to analyse the structure, processes and management of organisations, and the ‘tools’ to search for the most appropriate ways of improving organisational performance and effectiveness.  It provides a framework for understanding the order and systems of command through which the work of the organisation is undertaken, and outlines the attention needing…

  • INTERNATIONAL MARKETING

    This Program teaches and explains how to make important and effective decisions relating to international marketing, based on a sound understanding of key elements of global markets, competition and the management of global marketing.  It is therefore a route to high-level management and marketing positions, and to developing successful international businesses and organisations. Effective international marketing…

  • MARKETING STRATEGY

    This Program is a high-level marketing program, designed to impart the strategic knowledge, analytical skills and understanding required for those in, or hoping to rise to, high-level positions within marketing departments, and to business, strategic and managerial roles generally. This Program looks at marketing concepts from a strategic point of view, and provides a framework…

  • EVENTS MANAGEMENT: FOR TOURISM, BUSINESS, AND SPORT

    This Program will provide the knowledge and sophisticated skills required in order to become a professional event manager, and covers strategic planning, risk analysis, marketing, budgeting, cash flow planning, human resource management and much more. The Program covers strategic management for projects, focusing on event concepts and feasibility, and topics such as legal compliance, marketing,…



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